McDonalds
Commercial
Task
To produce a commercial film for McDonald’s Azerbaijan that clearly communicates, through visual storytelling, that the beef used is 100% locally sourced and halal.
Solution
The film begins in an urban setting and transitions dynamically into a natural farm environment, visually transporting the characters from the city to nature. This transition was achieved through seamless editing and visual effects, creating a fast, fluid shift between locations. Through expressive camera movements, rhythmic editing, and sound design, the film presents the origin of the meat in a natural, energetic, and trustworthy visual language.
