MYGOV
Commercial
Task
To produce a commercial film for mygov, a product of the Innovation and Digital Development Agency, showcasing how it leads the country toward a digital future.
Solution
The creative approach was built around memories. We highlighted that what truly matters to people – their documents and personal information – no longer belongs to the past. Through the mygov app, these essential records can now be accessed instantly, without queues or paperwork. By connecting emotional memories with seamless digital access, the film positions mygov as a reliable bridge between the past and the future.
