SOCIAL VIDEO ABOUT DYSLEXIA
Commercial
Task
To produce a social awareness commercial that calls for support for children with dyslexia, realistically and emotionally portraying the psychological pressure they experience at school and at home.
Solution
The lead child actor was selected through a dedicated casting process to ensure the emotional depth required to carry the film’s dramatic narrative. The child’s performance significantly strengthened the emotional impact of the story. Filming took place both in a real school environment with students and on a studio set designed for key scenes. Emotional tension was conveyed through visual depictions of bullying at school and parent-child stress at home, supported by lighting design, close-up camera work, and purposeful moments of silence. In post-production, color grading and sound design were carefully crafted to reflect the child’s inner emotional struggle and deliver it powerfully to the audience.
